Online market research panels are growing in popularity. With the ever-rising technology, it is becoming more and more easier in conducting online research rather than using traditional research methods. Market research panels are the groups of recruited survey respondents who have agreed to take part in surveys, participate in a discussion or test products. Companies like SurveyNow reach out to respondents on the internet to gather feedback about different types of products, services or topics in general. Paid online surveys are rapidly growing and in particularly in South Africa. Companies is using online research panels to gain insight about what clients, consumers and competitors have to say about local brands, products or services.



Easier targeting of respondents across numerous segmentation variables. SurveyNow provides access to a precise and qualitative panel which ensures to gather reliable data on any topic.


Multi-country projects no longer need to be an obstacle to research - worldwide research can be conducted at the click of a button.


An inexpensive way to conduct large research projects as well as small studies.


Internet allows you to create fully automated questionnaires in terms of collecting responses and screening questions, avoiding the risk of human error.


Rapid turnaround - research can be undertaken and results received within a few days as opposed to several weeks involved with face-to-face and postal data collection methods.


Not only does this cut down on your timing and ongoing operational costs, but it’s also eliminates inadvertent human error.


Research is extremely important for any business to develop its strategies and game plans. Without an exhaustive market research, companies or businesses will not be able to understand what exactly is going on in the mind of the customers. Market research is especially important when a business decides to launch a new product or make some changes to the existing product. It will need customers to identify if they are happy or not about the new product or the changes in the existing product. A business will need its customers to answer questions that are systematically curated to read their mind, well it’s no fantasy, it has to be in reality that the feedback should be collected and for those members will be needed who would be willing to review the product and respond to the survey, interview, polls etc. so, the business knows if the product will be accepted or not in that market. Speaking to an online research panel can be hugely beneficial to your brand; it can provide you with exclusive insights in near real-time, and is considerably faster and more cost-effective than the traditional approach. We live in a data-driven age – why not take advantage of all the tools that are available to you to make your market research the best it can be?